Design The Box, a Tool to Develop Creativity

Design The Box, a Tool to Develop Creativity

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We live in a world that is constantly digitising itself, every day we read articles that try to explain how much the human race is becoming superfluous. But not ideas: those are, and will be, essential to every single business for a long time, ideas are here to stay. Design tries to help companies, when it is mixed with the hard world of business (no, not that kind of “hard”), it could enhance the value enormously.

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Design to update your company

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There is nothing exempt from the peril of mutation; the earth, heavens, and whole world is thereunto subject.

[Walter Raleigh]

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5 Steps to explain to the world how to cook pasta. Wicked Problem – Part 2

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“We cannot solve the problems we have created with the same thinking we used in creating them.”
A. Einstein

What is a Wicked Problem in my opinion?

As an Italian guy, one of the worst things that I experienced in Canada, is watching people cooking pasta.

I’ve seen things you people wouldn’t believe…

I’ve seen spaghetti cooked in normal pans with an amount of water that it wouldn’t be enough even for pulling an espresso shot. How am I supposed to explain them that pasta has to be cooked in a pot completely filled with boiling water? Read More

Wicked Problems: how organizations deal with them? Part 1

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How are we supposed to solve a problem if we are not even able to identify its the real nature of the problem itself? Keep on reading and you’ll find out.

In this article, and in the following one too, I’ll try to define the path to follow in order to manage these kind of situations.
Inside organizations, but not only, there are a lot of moments in which “wicked problems” arise: we should be ready to spot them, define which are the main one, and, more than anything else, understand how to solve them. Read More

MVP basics: 6 steps for a successful Minimum Viable Product

6 steps are all that takes to move your body from your bedroom to the kitchen or, better said, to create a successful prototype for your future business idea.

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Is an MVP really useful? Benefits and methods for a Minimum Viable Product.

All of a sudden you find yourself in trouble and you don’t have chances but throwing away everything you’ve worked on in the previous months because, actually, you find out only in the end that the product/service you made wasn’t really desired by your customer.

How to avoid this situation?

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May the Design Be With You

Organizations are changing drastically. Why shouldn’t we?

Insanity: doing the same thing over and over again and expecting different results.

[A. Einstein]

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The art of empathy: how to understand your customer, and maybe your girlfriend too

Wouldn`t it be wonderful if we could all be a little more gentle with each other, and a little more loving, have a little more empathy, and maybe we’d like each other a little bit more.

  • Judy Garland, as quoted in Little Girl Lost (1974) by Al DiOrio, p. 9.

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Design Thinking: what does it mean?

If I had to sum design thinking up, I would certainly quote IDEO: one of the major consulting company working with design methodologies, founded in 1991.

IDEO says that design thinking is:

“A tool based on human factor to satisfy human needs, technological possibilities and business needs”

It’s obvious that Design Thinking is not only a tool, for me it represents a real mindset through which managing and solving all the problems happening in everyday life.

Let’s proceed one step at a time.

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Hello, I’m Marco Carniel


My name is Marco Carniel, a business designer wannabe.

I’m a management engineer: the university where I studied taught me how to manage organizations and their resources, like machineries, informative systems and people.

Now you may be asking yourself: “what is the relationship between design and engineering?”

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